ECTOIN - THE NEW SKINCARE SUPERHERO?
Hi, babes! Emma here, and it's my pleasure to introduce you to the new skincare superhero buzzing around - ectoin! If you haven't come across ectoin yet, get ready because it's about to take the skincare world by storm. Every now and then, a skincare ingredient that you may not have previously heard of suddenly becomes the "It" ingredient, deemed essential for any skincare routine as everyone seems to realise its incredible benefits all at once. In recent years, hyaluronic acid and niacinamide went through this exact journey, starting off as unfamiliar terms, turning into buzzworthy ingredients, and ultimately becoming must-haves in our skincare arsenal. Now, the latest ingredient to go from obscurity to the spotlight is none other than ectoin. I couldn't help but notice the increasing buzz around ectoin as the ultimate must-have ingredient in skincare products. While it has been known to the chemistry community for quite some time, it's only recently t...