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PRODUCTS I FELL IN LOVE WITH IN 2023 THAT I'M TAKING WITH ME TO 2024

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  Hi, babes! Emma here, and today I'd like to share with you the products I fell in love with in 2023 that I'm taking on to 2024. In 2023, a multitude of trending products made a significant impact on the beauty industry. A wide range of professionals specialising in makeup and hair tools introduced innovative techniques and products. These individuals swiftly gained recognition and popularity on platforms like TikTok and Instagram. Their remarkable formulas pushed boundaries and created a sense of anticipation among consumers, including yourself, eager to experience these groundbreaking products firsthand.  In order to commemorate a remarkable year filled with captivating beauty releases and products that captured the attention of the masses, we are taking a moment to reflect on my most beloved formulas that dominated the past 12 months. I am highlighting the exceptional ones that unquestionably deserve a prominent position within your current collection. LANEIGE Lip Sleeping...

BORAGE SEED OIL: INGREDIENT DEEP DIVE

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Hi, babes! Emma here, and let me introduce you to Borage seed oil, which is by no means a new skincare ingredient, but is just now gaining traction in the world of skincare. Welcome to the party, Borage seed oil! Let's dive right in, shall we? We all know that finding the ideal oil for your skincare routine can occasionally seem like a real chore. Dramatic? Yes. True? Yes. Understanding what your skin can endure might at times feel like there are an infinite number of options, each with unique advantages and features. Many facial oils and serums, for instance, contain borage seed oil. What Is Borage Seed Oil? The seeds of the Borago officinalis, or more simply, a native plant of the Mediterranean, are used to make borage seed oil. Although the entire plant can be used medicinally, the oil is only produced from the seeds, hence the name. The hydrating and antioxidant oil is frequently present in moisturisers. Borage seed oil supplies the fatty acids the skin needs, but it also parti...