Emma's World

Hi, babes! Emma here, and today we'll be discussing something different, something delicate - clean beauty. All of us want to safeguard our health, yet there is no consensus or agreed-upon definition of what "clean beauty" actually entails. The terms "green," "natural," "organic," and "non-toxic" are frequently used interchangeably. A lot of the information we are given about ingredients is actually successful greenwashing, or marketing strategies that use those unregulated phrases to sow anxiety, according to formulation experts and new brands. Consequently, the aforementioned buzz words are unregulated. While scientific research, supplier data, safety data, and toxicological testing are all used to rigorously analyse cosmetic compounds for general safety and concentration, it has become normal practice to cherry-pick studies and remove them from their original context. In short, saying certain things are nice and others are terrib...